<b>KEY BENEFIT</b> Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.<br /><b>KEY TOPICS</b> Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope.<br /><b>MARKET</b> This text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices.
0コメント